Find a memorable and meaningful name when naming your new language school or business
Now consider these three common words: apple, smile, and jump. Not only are they easy to remember, but they also are used in katakana English. Without a doubt Apple English School, Smile English School, and Jump English School are easier to recognize at a glance and remember.
Next, let’s design a logo for our school. Which name is going to be easier to design an effective logo? I can think of a dozen different designs for Apple English School, Smile English School, and Jump English School. Designing a logo based on your own name, on the other hand, leaves far fewer options.
Finally, I think the most important aspect to naming your school business should be the name’s ability to describe your school and the lessons that you provide. With Apple English School, I think about Apple for A and starting with the ABCs. With Smile English School, I think about kids and teachers laughing together. And with Jump English School, I think about kids actively using their bodies to learn. With “Your Name English School”, there’s nothing that comes to mind unless I know you personally.
Unfortunately the names Apple English School, Smile English School, and Jump English aren’t actually ideal because they’re probably already taken. But they do illustrate the importance of having a simple school name that’s easy to remember and describes your product. Of course, uniqueness is also important, which is why using Your Name English School is appealing to many people. We are all unique and our names typically illustrate that. Unfortunately, if the name isn’t memorable or descriptive, then it might be worth going back to the drawing board.
If you’ve already started your language school and named your school after yourself, you’ve probably quickly realized that like most aspects of running a business, there’s no single decision that will make or break your chances of success. It’s the combination of lots of small, great decisions that will help you excel. So, if you’re just starting your new language school and don’t have a name yet, why not start your company with your first great decision: a great name for your language school. If you’re having troubles coming up with ideas, there’s always the random business and school name generator. Who knows, maybe you’ll get some inspiration.